Meaghan and Marie Wright are twin sisters and the creative force behind Mirror Image Media, an award-winning, full-service video production company based in Halifax. As a queer female duo, they are passionate about using film to amplify stories and create meaningful impact.
Wearing multiple hats—director, cinematographer, and editor, to name a few—they have collaborated with brands like Billabong, Patagonia, Explore Canada, and the Canadian Cancer Society to craft compelling commercials and branded, story-driven content that resonates with audiences.
Proud lifelong Haligonians, Meaghan and Marie, have their fingers on the pulse of this city. In this interview, they share how Halifax has shaped their work, their favourite creative spaces, and the hidden gems that make it a dream to capture on film.
How has Halifax influenced or shaped your work at Mirror Image Media?
Halifax has been at the heart of both our personal and professional journeys. Growing up here, we fell in love with the city’s coastal beauty, close-knit community, and vibrant arts scene. Choosing to stay and build our business in this smaller city wasn’t the easy route, but it’s one we’ve embraced fully. Halifax has truly shaped our storytelling, from the landscapes that inspire us to the people who support us.
How do you incorporate Halifax's local culture and vibe into your creative work?
Halifax’s vibrant energy is woven into the fabric of our work, from the stories we share to the connections we cultivate with clients and collaborators. Its warmth, creativity, and community spirit resonate through every project. We’ve been fortunate to partner with organizations like Discover Halifax and Tourism Nova Scotia, which have allowed us to celebrate and amplify the essence of the place we call home. Whether we’re capturing the beauty of its people and coastal landscapes or the pulse of the city’s music and food scene, it’s a dream to showcase this city.
You're likely always looking for great locations to work in HRM—what's the most breathtaking place you've come across?
We’re deeply inspired by the coast, where we do a lot of work with real people in real locations, capturing authentic moments of everyday life and reflection. Duncan’s Cove stands out with its dramatic cliffs and sweeping ocean views, offering a cinematic backdrop every season. Lawrencetown Beach and Cow Bay are also favourites—perfect for showcasing the surf culture or capturing the quiet beauty of a stunning sunrise. Halifax’s waterfront at golden hour is also chef’s kiss. The coastal landscape here is not just our backdrop but a living, breathing part of every project.
What makes Halifax such a great city for creative minds to thrive?
Halifax is such a special place because people genuinely support one another. There’s a real sense of collaboration over competition that comes from growing up in a smaller city where everyone looks out for each other. The weather can be challenging, and opportunities can feel limited, but it’s made us more resourceful and connected. Plus, being Canada’s ocean playground means we’re surrounded by natural beauty, which feels like a built-in cinematic backdrop for storytelling.
Are there any spots in HRM you visit for inspiration or to disconnect and recharge?
Whenever we visit bigger cities, we always feel a bit landlocked. Growing up here, we’re so connected to the ocean—it’s where we go to recharge. A coastal hike at Polly’s Cove, a leisurely walk through Point Pleasant Park, or a dip at Crystal Crescent Beach always brings us back to ourselves. Conrad’s Beach—our mom’s favourite spot—is especially significant to us. She passed away when we were teenagers, and that beach has become a place for reflection, healing, and disconnecting. For creative sparks, a coffee at Ramblers with pals, a sauna at Nature Folk, or catching live music at the Marquee are also our go-tos!
This interview has been edited and condensed for clarity.
