Discover Halifax is in the process of developing a Tourism Master Plan to grow our local tourism industry and make our communities a better place to live and visit.

For media inquiries please contact:

Monica MacLean

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What is the Tourism Master Plan?

The Tourism Master Plan will support our local tourism industry. Through the plan, we have an opportunity to shape economic growth, anticipate any challenges that may come with growth, and build better communities for visitors and residents. This investment in tourism will help the industry thrive over the next five years and beyond.

The work will include research, asset mapping, planning, community engagement, project management, communications and marketing costs.

A community-first approach

By promoting the Halifax region as a destination of choice for leisure and business travellers, and following the plan for growth, we can build a better place for everyone, not just tourists.

There are 210 communities in Halifax and each one is welcoming and unique. To benefit our communities and involve them throughout the development of the plan, Discover Halifax will lead community collaboration with support from our many valued partners.

Together, we can reach our shared potential to be globally recognized as Canada’s favourite city.

Economic impacts of the plan

Halifax has tremendous potential for economic growth through tourism. We currently welcome 5.3 million overnight stays each year, who spend an estimated $1.2 billion a year.

There are approximately 34,000 people working in tourism at 4,000 businesses throughout Halifax. Supporting tourism growth through the Plan will help Halifax achieve its goal to grow the GDP to $30 billion by 2031.