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June 25, 2020

Nova Scotians jump onboard the support local movement

June 25, 2020 – Halifax, Nova Scotia: Discover Halifax, the Halifax Chamber of Commerce, and the Halifax Partnership have united to introduce a new buy local campaign called Buy Halifax! They are inviting Nova Scotians to join them by getting onboard the ‘support local’ movement. The campaign is open to all communities in Nova Scotia beginning in the Halifax Regional Municipality.

“There are over 210 communities throughout the Halifax region with unique experiences and businesses that need our support,” said Ross Jefferson, President & CEO, Discover Halifax. “We’re really proud to collaborate with our partners on a campaign that showcases the heart and soul of Halifax communities, as well as the rest of the province.”

Communities throughout Nova Scotia can participate in the buy local campaign by adapting the message to their own community. For example, it can be tailored to read Buy Dartmouth!, Buy South Shore!, or Buy Cape Breton! By spending money closer to home, everyone can really experience the economic benefits within their own community.

“Eight-three per cent of our members are small businesses and we know just how important their livelihoods are to our communities,” says Patrick Sullivan, President & CEO of the Halifax Chamber of Commerce. “That’s why we are very excited to be a part of this incredible campaign to help keep our favourite local businesses in business.”

Wendy Luther, President and CEO of Halifax Partnership, Halifax’s economic development organization, adds, “small and medium sized businesses are at the heart of what makes Halifax and Nova Scotia an exciting and attractive place to live, work, study and visit, and they are a vital part of our economy. Halifax Partnership is proud to partner on this initiative to support local businesses in welcoming residents and visitors to enjoy all that our amazing city and province have to offer.”

The Buy Halifax! campaign launches today, Thursday June 25, and will run throughout the summer. Shoppers can show their support using the hashtag #ImOnBoardNS each time they make purchase at a local establishment. Visit https://www.buyhalifax.ca/ to find more ideas on how to get onboard as a local supporter, or as a business or community that wants to be part of the movement.

And, if you’re looking to plan a staycation this summer in the Halifax region, you can find inspiration and ideas through Discover Halifax’s newly-launched marketing campaign Heart. Soul. Halifax! at discoverhalifaxns.com.

Quick Facts:

  • The Buy Halifax! campaign is a collaborative effort between Discover Halifax and the Halifax Chamber of Commerce and sponsored by the Halifax Partnership.
  • Buy Halifax! works in support of other buy local efforts and can be tailored to several different communities across the province.
  • In the Halifax region alone, there are 4,000 business working in tourism providing 34,000 local jobs.
  • Halifax’s tourism industry accounts for just over two per cent of Nova Scotia’s Gross Domestic Product (GDP), which is comparable to the provincial GDP for the utilities industry.

Additional Resources:

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About Discover Halifax

Discover Halifax is non-profit, membership-based marketing and sales organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Discover Halifax’s goal is to promote Halifax as a destination of choice for leisure and business travellers.

Halifax welcomes 5.3 million overnight stays each year, who spend over $1 billion. Halifax alone represents over 54% of all visitation to Nova Scotia, and 34,000 people are employed in the tourism industry.

About Halifax Chamber of Commerce
The Halifax Chamber of Commerce is a business advocacy organization committed to creating value and prosperity for its members. The Chamber provides the services its members need while advocating for the conditions to enhance private sector growth.

Together, the 1,700+ member businesses and their over 65,000 employees act as a single, powerful voice through the Chamber to promote local business interests. The volunteer board of directors and Chamber staff undertake initiatives by request of, and on behalf of our diverse membership.

About Halifax Partnership
The Halifax Partnership is Halifax’s public-private economic development organization. The Partnership drives and accelerates economic growth by selling and marketing Halifax to the world, helping businesses reach their full potential and tracking Halifax’s economic progress. The Partnership’s network of influential and globally connected Investors is committed to building a thriving, prosperous Halifax.  
www.halifaxpartnership.com  

Media Contacts:

Monica MacLean                                                          Emma Menchefski
Communications Director            Communications Manager
Discover Halifax Halifax Chamber
902-401-2308                                                                            (902) 481-1239

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