Advertising Opportunities

 

Want even more exposure and ways to reach visitors?

Simply promote your business using our high-value advertising channels! Our collection of visitor channels reaches millions of visitors each year, and our audiences are highly engaged and qualified.

As a member of Discover Halifax, you can advertise on all of our channels through packaged advertising bundles or our a-la-carte advertising opportunities.

 

Scroll below to find rate cards for each of our channels where you will find the ideal exposure for your business!


Website:

DiscoverHalifaxNS.com received 1.35 million visits from potential and in-market visitors in 2017, a 38% increase vs. 2016.

Growth is expected to continue in 2018 with the launch of this new site! Our website also feeds content into FREE municipal Wi-Fi, further increasing your visibility.

  • 57% of traffic is sourced from the Maritimes – visitors with a high likelihood of visiting. Reach them before them even arrive!
  • The website is a comprehensive site and go-to for in-market visitors. Be where they are searching for things to do, where to eat or how to best experience the region.

 


In-Room Hotel Visitor Channel:

Reach 100,000 visitors each month – directly in their hotel room

VisitStayEnjoy! is an in-room channel guide appearing on over 4,000 hotel rooms in Atlantic Canada, and approximately ~70% of those are in the downtown Halifax core.

Hotel occupancy rates are at an all-time high in Halifax, and research shows 85% of visitors decide what to do AFTER they arrive at their destination.

Don’t miss your opportunity to reach this lucrative and highly engaged market.

 


Visitor Guide:

The Halifax Highlights Visitor Guide is a brand new publication offering visitors information on must-see highlights, maps of Downtown, outdoor adventures, events and a whole lot more throughout the Halifax Region.

With 100,00 estimated print copies circulated in its first year plus online availability, the guide will be a popular resource for visitors.

 


Social Media:

Discover Halifax has a robust and engaged social media following, with over 130,000 followers across Facebook, Instagram and Twitter.

A Membership with Discover Halifax gives you access to our social media following. Find out more about Discover Halifax on Social Media here.

Check out our Membership Levels for more information on how we can work together.

 


Show Your Badge:

Halifax welcomes thousands of conference delegates each year. Take advantage of the audience!

Discover Halifax’s Show Your Badge program allows you to put exclusive offers in front of conference delegates, generating increased exposure and business for you.

 


 Advertising Bundles:

Category
Bundle
Accommodations
Bundle
Event Booster
Bundle
Awareness Booster
Bundle
For Businesses looking for increased exposure For Accommodations For businesses looking to promote an event For businesses looking for a bit more exposure
Duration: 1 Month 1 Month 1 Month 1 Month
Website
Wi-Fi
Kiosk
“Feature Listing” in your category area

Big Box or Leaderboard Ad (Rotated on site)

“Feature Listing” Accommodation in the “Where to Stay” area

Big Box or Leaderboard Ad (Rotated on site)

Feature Slider in the “Where to stay” area

Header Slider in “Events” Area Header Slider in “Things to Do Area”
Visitor
Channel
1 month
Banner Zone
Not Available 1 month
Banner Zone
1 month
Banner Zone
Social Media 1 customized post 1 customized post 1 customized contest or post 1 customized post
Category Options Attractions

Eat & Drink

Shopping

Tours

Golf

Nightlife

Outdoor

Spas

Theatre

Accommodations Events All businesses
Member Cost
Savings
Discount
$500

-$200

28%

$500

-$500

50%

$500

-$200

28%

$500

-$200

28%

Purchase Purchase Purchase Purchase

Creative Services:

Discover Halifax is pleased to offer FREE creative services. Click here to see how we can help.

Please note:

  • Discover Halifax can create advertising (excl. video) FREE of charge if needed.
  • Creative must be leisure visitor-oriented.
  • Subject to availability. Some restrictions apply.

Download the full membership and advertising package here:

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