Press Releases - 2018 May 11, 2018

Discover Halifax launches first official Halifax Attractions Week

May 11, 2018

Halifax, NS – This weekend, Discover Halifax is launching Halifax’s first-ever annual Attractions Week. Running from May 12 to May 19, Halifax Attractions Week aims to increase awareness and help solidify Halifax as a destination with diverse, world-class attractions that appeal to all types of visitors.

The main components of Attractions Week are the 7 signature attraction’s special offers and the newly developed “Stamp & Win” map that participants will need in order to take advantage of the offers and qualify to win a free Attractions Week tote bag.

“We are fortunate to have such an attractions rich region, and our hope is Attractions Week will turn into an annual event that helps to attract even more visitors”, says Erica Pellerin, VP Marketing and Visitor Experience with Discover Halifax. “Attractions Week is another example of just how much there is to see and do in Halifax. It was ultimately created to give visitors another great reason to come here.”

How the Stamp & Win map works: Firstly, pick up your Halifax Attractions Week Stamp & Win map at one of the 7 participating attractions or download it from discoverhalifaxns.com. Once you have your map, get it stamped at 4 of the 7 participating attractions from May 12-19 and you’ll win a FREE Halifax Attractions Week tote bag, while quantities last.

“This is our inaugural year for Attractions Week. Our hope is that this event grows each year so we can accommodate and showcase attractions across our entire region,” continues Pellerin.

Participating attractions and offers include:

  • Art Gallery of Nova Scotia: Youth 17 & under free and 25% off one year family memberships (new members only)
  • Canadian Museum of Immigration at Pier 21: Free admission for kids when accompanied by an adult. (max. three kids per adult)
  • Discovery Centre: 50% off admission to all visitors
  • Halifax Citadel National Historic Site: FREE Admission for Youth 17 & Under
  • Halifax Seaport Farmers’ Market: Free Postcard from The Shelf (while quantities last)
  • Halifax Waterfront (Waterfront Development): Free floating keychain from Lost Cod
  • Harbour Hopper Tour (Ambassatours): BOGO 50% off all admission

Halifax Attractions Week is part of Discover Halifax’s second annual digital, social and television

Attractions Campaign with the goal to encourage visitation to Halifax.
For Attractions Week FAQs, deals, printable map, Facebook event and more visit discoverhalifaxns.com/hfxattractionsweek

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About Discover Halifax
Discover Halifax is a non-profit, membership-based marketing and sales organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Discover Halifax’s goal is to promote Halifax as a destination of choice for leisure and business travellers.

Halifax welcomes 5.3 million overnight stays each year, who spend $1 billion. Halifax alone represents over 54% of all visitation to Nova Scotia, and 24,000 Nova Scotians are employed by the tourism industry.

Media Contact
Katie Conklin
Marketing & Communications Manager

Phone: 902-442-9344
Email: kconklin@discoverhalifaxns.com
Website: discoverhalifaxns.com

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